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Privacy Policy for Dale Simpson Consulting

Effective Date: March 8, 2026

Last Updated: March 8, 2026

Introduction

Welcome to Dale Simpson Consulting. We are committed to protecting your privacy and handling your personal information with transparency and care. This Privacy Policy explains what information we collect, how we use it, and what rights you have in relation to it.

Dale Simpson Consulting is based in Canada, and we comply with applicable Canadian privacy legislation, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and any successor legislation.

Information Collection and Use

Personal Information

  • AI-Assisted Assessments: Our website offers an AI-powered chat interface and voice agent that can conduct initial consulting assessments. When you use these tools, we collect the information you provide during the conversation, which may include your name, contact details, and details about your business or consulting needs. This information is used to prepare for and support your engagement with Dale Simpson Consulting.
  • Contact Forms: When you reach out to us through our contact form, we collect your name, email address, and any information you include in your message. We use this to respond to your inquiry.
  • Blog Interaction: If you leave comments on our blog, you may be asked to provide your name or email address. This information is used to manage the comments section and interact with you.

Non-Personal Information

We use Google Analytics 4 (GA4) to understand how visitors interact with our website. GA4 uses event-based tracking and does not store full IP addresses. Information collected includes pages visited, time spent on pages, device type, and general geographic region. This data is aggregated and used for trend analysis only — we do not use it to identify individual visitors.

For more information on how Google processes this data, please refer to Google’s Privacy Policy.

AI-Powered Tools and Automated Processing

Our website uses artificial intelligence to provide an initial assessment experience through a chat interface and a voice agent. You should be aware of the following:

  • Purpose: These tools are designed to gather preliminary information about your consulting needs before a direct engagement with Dale Simpson Consulting. They do not make binding decisions or provide final consulting recommendations.
  • Data handling: Conversations with our AI tools are processed by ElevenLabs, a third-party AI service provider. While we take steps to ensure this provider maintains appropriate data protection standards, the content of your conversations may be transmitted to and processed on servers outside of Canada.
  • Human review: Information gathered through AI-assisted assessments may be reviewed by Dale Simpson to prepare for follow-up consultations.
  • Your choice: Use of the AI assessment tools is entirely optional. You may always choose to contact us directly instead.

Cookies and Tracking Technologies

We use cookies to enhance your experience on our website. Cookies are small data files placed on your device that allow us to remember your preferences and gather information about your interactions with our site.

When you first visit our website, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookies. You can also manage your preferences at any time through the Cookie Settings controls accessible from the bottom of every page, or by adjusting your browser settings.

For full details, please see our Cookie Policy.

Data Retention

We retain personal information only for as long as it is needed to fulfil the purposes for which it was collected:

  • AI assessment conversations: Retained for up to 12 months following your last interaction, unless you request earlier deletion.
  • Contact form submissions: Retained for up to 12 months, or for the duration of any resulting consulting engagement.
  • Blog comments: Retained for as long as the associated blog post is published, unless you request removal.
  • Analytics data: Aggregated analytics data is retained in accordance with Google’s data retention policies.

Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information with the following categories of service providers who assist us in operating our website and delivering our services:

  • AI service providers: ElevenLabs powers our chat and voice assessment tools. Their privacy policy is available at elevenlabs.io/privacy.
  • Website hosting: Our website is hosted by Cloudflare. Their privacy policy is available at cloudflare.com/privacypolicy.
  • Analytics: Google Analytics 4 is used for website analytics. Google’s privacy policy is available at policies.google.com/privacy.

These providers are contractually required to protect your information and may only use it for the purposes we specify. We may also disclose your information if required to do so by law or in response to a valid legal request.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encrypted data transmission (HTTPS), secure hosting infrastructure, and access controls limiting who can view personal data.

Our website is hosted on Cloudflare’s infrastructure, which provides additional security features including DDoS protection and encrypted connections. No method of transmission over the internet is completely secure, and we cannot guarantee absolute security. However, we are committed to protecting your information to the best of our ability.

Your Rights

Under Canadian privacy law, you have the right to:

  • Access the personal information we hold about you and receive a copy of it.
  • Request correction of any inaccurate or incomplete personal information.
  • Request deletion of your personal information when it is no longer necessary for us to retain it.
  • Withdraw any consent you have previously given for the collection or use of your information.
  • File a complaint with the Office of the Privacy Commissioner of Canada if you believe your privacy rights have been violated.

To exercise any of these rights, please contact us using the information below. We will respond to your request within 30 days.

Children’s Privacy

Our website and services are not directed at individuals under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take steps to delete that information.

Third-Party Websites

Our website may contain links to websites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit, as we have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of significant changes by posting a notice on our website. We encourage you to review this Privacy Policy periodically. Changes are effective when posted on this page.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

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